Sunday 18 March 2012 | Reuters – By Jan Schwartz and Jennifer Clark
Frankfurt/Milan – German car maker Audi is in talks to buy Ducati for its lightweight engine know-how, its racetrack pedigree and the distinctive sound and styling of its motorcycles.
Two sources familiar with the matter said Audi, the premium cars arm of Europe’s top car maker Volkswagen , was in discussions with the private equity group that controls the Italian firm about a purchase.
A successful deal would extend Audi’s long-standing rivalry with BMW to superbikes, and add expertise about high-revving light engines to VW’s engineering portfolio, which ranges from cars through heavy trucks to ship engines.
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